Googles Algorithm Mobile
Launch date: April 21, 2015
Hazards: Lack of a mobile version of the page; poor mobile usability
How it works: Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages rank at the top of mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down-ranked.
How to adjust: Go mobile and focus on speed and usability. Google’s mobile-friendly test will help you see which aspects of your page’s mobile version need to be improved.
