Googles Fred Algorithum
Launch date: March 8, 2017
Hazards: Thin, affiliate-heavy or ad-centered content
How it works: The latest of Google’s confirmed updates, Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue.
How to adjust: Review Google Search Quality Guidelines and watch out for thin content. If you show ads, make sure the pages they are found on are high-quality and offer relevant, ample information. This is basically it: Don’t try to trick Google into thinking your page is about something when it really is a gateway page full of affiliate links. Most publishers make money off ads, and that’s totally legit as long as you are not cheating.
