Google is constantly updating and changing their Algorithm to make the users experience quicker, better, clearer.
2018 is not different. Google is focusing on AMP (Accelerate Mobile Pages). Users that are searching from mobile devices will be directed immediately to the relevant AMP pages. What is next for Google come 2018 is hence to bring mobile web on par with the native apps and keeping up with the increasingly mobile-centric world.
Real-time integrated penalty filters
One the main goal of Google has been to provide relevant search results at all times. To achieve this, they have been coming up with filters which eliminate spam sites from search results. Just recently, Google updated Penguin. Penguin is a real-time signal that is processed within the search algorithm of Google. Every time Google re-crawls and re-indexes your pages, the data on your web pages is refreshed. The new Penguin update is aimed at combating spam in real-time. You can expect fluid real-time penalty filters in 2018.
Rank boost on secure websites
Google recently announced that going HTTPS (adding SSL 2048-bit key certificate on your website) will give you a minor rank boost. Based on recent tests, Google says that the boost will not be more than 1%. However, Google plans on strengthening the boost since they want to encourage website owners to switch to HTTPS from HTTP so as to keep everyone safe. 2018 may just be the year the boost increases to more than 1%.
HTTPS is easier than ever to apply to your website – ask me how
